“F.O.C.U.S. 4 LIFE” Global Campaign
With the huge success of the C4AC benefit last July, we garnered some much needed publicity and overall visibility to share our health and wellness platform. This year we are driven to take this ever growing production to even higher heights through our extensive network, branding, and fund-raising in style efforts. We have set a goal of at least 50K for monetary donations and hope to surpass this goal with proceeds benefiting the American Cancer Society and our 501 (c) (3) non-profit organization Foundation F.O.C.U.S. This year as we continue to advance in the commitment to raise funds and awareness for cancer relief we wanted our efforts to reach a larger audience and by doing so we’ve rolled out the “F.O.C.U.S. 4 LIFE” Campaign.
Campaign Brand Message
The “F.O.C.U.S. 4 LIFE” Campaign is comprised of (4) four core pillars that we encourage people to F.O.C.U.S. on throughout the messaging of the campaign.
Ad Campaign Photo Shoot
The visual component consists of an ad campaign shot by renowned celebrity photographers Drexina Nelson, Derek Blanks, Hannibal Mathews, Allen Cooley and more featuring different celebrity figures donating their time and efforts through raising awareness to the fight against cancer. Each celebrity will further drive and reinforce the message of each core pillar and also provide his or her own personal “what keeps me focused” affirmation statement that fits their lifestyle and accompanies the images from the campaign photo shoot. F.O.C.U.S. 4 LIFE T-shirts will be worn by the personalities during the campaign photo shoot and other pieces that are designed may be incorporated as well. (i.e. wristbands, hats, jewelry etc.)